Marketing for women-owned businessesMake more women millionaires
Women-owned businesses don't need "girl boss" marketing.They need really f*cking good marketing.
Attribution that tells the truth. Paid media run by people who understand unit economics. Creative that sells without stripping away your voice. Senior strategists only — no junior account managers, no long contracts, no bloated retainers.
30 minutes with a senior strategist who's already looked at your account. No pitch. You keep the findings whether we work together or not.
Mandy · The mission, in her own words
Whatever you sell, we've run it.
Ecommerce, B2B, local services. Same senior team, same standard.
We already know…
Four things are true of almost every founder who comes to us.
You were just another account
You've worked with an agency where nobody took the time to understand your business — and you found out when they couldn't answer a basic question about it.
Your ads are "fine"
They work well enough that you can't justify stopping and badly enough that you know there's more on the table. You're guessing at which half is working.
The leads don't convert
You're getting volume. Your sales team — or you — can tell it's the wrong volume. The reporting says everything is fine.
The "proven" funnel doesn't fit you
You were handed a strategy that worked for someone else's business, and asked to change how you sell to match it.
You're ready for a marketing partner that actually gives a sh*t about your business and your results.
We'll tell you which of the four is actually costing you the most.
What "done-for-you" actually means here.
Four channels, one senior director on each, and a wrapper that doesn't change no matter what we run.
Google Ads
Search, Performance Max, YouTube. Led by Lexi.
Paid Social
Meta, TikTok, LinkedIn. Led by Q.
Email & SMS
Klaviyo and Attentive flows. Led by Callie.
Measurement
Tracking and attribution that tells the truth. Led by Mandy.
Every engagement includes
- A named senior director who is in the account personally
- Changes weekly, strategy monthly
- Reporting that shows what we changed and why, not just what happened
- Month-to-month with 30 days notice
- You own every account, pixel and asset, always
From first call to live campaigns in 14 days.
- Day 0
Teardown call
30 minutes. We open your accounts live and walk through the three things we'd change first. Written version within 48 hours, yours either way.
- Days 1–7
Audit & plan
Full account audit, tracking and attribution check, and a 90-day plan with named targets for your business model — not a template.
- Days 8–14
Build & launch
Restructure, first tests live, flows rebuilt. You approve everything before it ships.
- Ongoing
Weekly changes
Changes weekly, strategy monthly, your director reachable directly. No account manager in between.
Not followers. Not likes. Women who win.
Seven figures in revenue
Women who hired teams and stopped doing everything themselves.
Seven figures in net worth
Women who paid themselves a real salary for the first time.
A life-changing exit
Women who built businesses that could run without them.
"Someday we want a wall. Not a wall of client logos — a wall of women who came to us doing $20k, $30k, $50k months and built something so much bigger."
Over to our amazing clients…
"Hands down the most strategic ad team we've worked with. Communication is unreal — I always know what's happening and why."
"They cut our CPL by 70% in the first quarter. More importantly, the leads actually convert. That's the whole game."
"Felt like hiring a CMO without the price tag. They challenged our assumptions and made us a better business."
30 minutes with a senior strategist who's already looked at your account. No pitch. You keep the findings whether we work together or not.
Four directors. No account managers.
We came out of enterprise agencies and built Growth Lab to bring that caliber to founders without the overhead. All women, all senior.
Mandy
Founder & Head of Growth
11+ years. Strategy, measurement, attribution. B2B and local services.
Will absolutely plan your Disneyland trip if you ask.
Q
Director of Social Media
10+ years. Meta, TikTok, creative strategy. Ecomm and B2B.
Writes copy that sounds like it came from inside your customer's head.
Lexi
Director of Paid Search
10+ years in Google Ads. Search, PMax, YouTube. Ecomm and B2B.
Can also tell you the correct way to gut a fish.
Callie
Director of Lifecycle
5+ years lifecycle. Klaviyo and Attentive. Ecomm, B2B and local services.
Persistent enough to get the sale without annoying anyone.
Who we're built for.
This is you
- A woman-owned business — that's who the whole agency is pointed at
- Ecommerce, B2B, or local services, doing $10K+/month in revenue
- You want a senior person in the account, not a service tier
- You'll let us change how things are structured, not just optimize inside them
- You can make a decision without a six-week committee
This isn't
- Pre-revenue or pre-launch — there's nothing for us to optimize yet
- You want a reporting vendor, not a partner
- You have the plan and need hands to execute it
- You're choosing on price alone
- Your margin can't support paid acquisition yet — that's a pricing problem, not a media problem, and we'll say so on the call
What it costs.
Retainers scale with how many channels we run — not with how much you make. We'll quote you an exact number on the teardown call, and it won't change after.
- Month-to-month — no long contracts
- No setup fees
- 30 days notice, no exit penalty
- You own every account and asset
Questions you'd ask on the call anyway.
Do you only work with women-owned businesses?
It's who we're built for and who our mission is about. We do work with others — but if you're a woman-owned business, the whole agency is pointed at you.
We're not ecommerce. Do you work with businesses like ours?
Yes. A large share of our clients are B2B or local services. The three results at the top of this page are a local services client, an ecomm brand and a B2B SaaS company — and every director has run at least two of the three.
What does it cost?
Retainers scale with channels, not with your revenue. We'll give you an exact number on the call. Month-to-month, no setup fees, 30 days notice.
What actually happens on the call?
We open your accounts live and walk through the three things we'd change first. No slides, no proposal. You get the written teardown within 48 hours whether or not you hire us.
Who will actually be in my account?
One of four directors, by name, from the first call — not a pod, not an account manager, not a junior.
We've been burned by an agency before.
Month-to-month, 30 days notice, no exit penalty, and you own every account, pixel and asset — we never hold them. If we haven't moved the number we agreed on in the 90-day plan, you should leave, and we'll help you hand off cleanly.
How fast will we see something change?
Campaigns live inside 14 days. Meaningful movement typically shows in weeks four to eight, depending on your sales cycle and how much creative we can get into rotation.
Your story could be next.
Pick a time, then answer a few quick questions. A director reviews your account before the call, so we're not spending your 30 minutes on discovery.
If we're not a fit we'll say so on the call — and send the teardown anyway.